How privacy is rewriting the rules of adtech

December 16, 2021 1 min read

  • Joe Fernandez, Content Editor, Permutive

  • As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond.

    At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why we need to rebuild infrastructure from the ground up.