Posts by Robbert Van Der Pluijm
Google’s delayed the death of cookies – don’t wait for it to solve your marketing problems
The Drum – Joe Root, chief executive and co-founder at Permutive, talks through Google’s cookies delay and the roadmap for marketers through this period.
Read MoreHow Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Read MorePublishers line up to prove the value of their first-party data
New Digital Age – Publishers will be the guardians of data on the open web via privacy-safe first-party audiences — that’s the theory — so we launched a contest for publishers to prove it.
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