Posts by Robbert Van Der Pluijm
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
Read MoreExplainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Read MoreWhy the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
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