Posts by Robbert Van Der Pluijm
First-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Read MoreBoots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
New Digital Age – As advertisers realise the value of publishers’ first-party, they’re also seeing a need to collect their own first-party data as an alternative to relying on third-party cookies.
Read MoreSeven common pitfalls digital publishers face when shifting their focus to first-party data
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
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