Posts by Robbert Van Der Pluijm

SODP – Shifting an organisation’s focus to first-party data can be a fundamental change to any business – addressing these common pitfalls could be the key to success.

Ad Age – There’s no need to wait for the cookies to crumble before devising a better alternative to third-party data.

FIPP – At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data.