Posts by Robbert Van Der Pluijm
Three things we learned about creating effective first-party data strategies
Publisher and advertiser first-party data is a valuable asset, and vital for the next generation of privacy-safe advertising. As the media currency shifts from third-party cookies to first-party data, it’s essential to start from a solid foundation. At ExchangeWire’s ATS London, we joined a panel of experts to debate privacy-safe approaches to first-party data management…
Read MoreWhy we need to focus on data ethics in advertising
SODP – As advertisers evaluate future media buying strategies, they should put data ethics and consumer preferences at the forefront.
Read MoreBuilding a privacy-first infrastructure for digital advertising
DCN – As privacy disrupts the way digital advertising has operated for years, there are seismic shifts happening in the ecosystem.
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