- Videos
- Addressability
- Advertisers
- Data Collaboration
- Publishers
Transcending signal loss: Insights from TelevisaUnivision’s data collaboration strategy
Description
Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.
At Permutive’s Data Collaboration Summit, Bethany Hillman, SVP, Data and Advertising Operations at TelevisaUnivision, sat down with us to explore the fast-changing world of CTV and digital video. In this thought-provoking conversation, Bethany shared how leading premium video leaders like TelevisaUnivision are redefining audience targeting, measurement, and addressability in a post-cookie, privacy-first world.
Watch the video below to hear how one of the world’s largest Spanish-language media companies is advancing the premium video ecosystem through innovation, collaboration, and a focus on outcomes.
In this video, you’ll gain insights into:
The new addressability landscape: Explore how universal IDs and IP addresses are becoming essential tools for CTV addressability, especially with the continuing rise of FAST (Free Ad-Supported Streaming TV) channels.
Measurement without cookies: Understand the shift from legacy measurement to outcome-based modeling, and why the industry must evolve its approach to effectively track and prove impact in a cookie-less future.
The power of the household ID graph: Learn how TelevisaUnivision’s proprietary household ID graph is enabling more precise and scalable audience targeting across premium video inventory.
Performance meets brand: Hear Bethany’s take on striking the right balance between brand building and performance metrics in a fragmented CTV environment, and how economic pressures are reshaping brand strategy.
The rise of retail media in video: Discover why major players like Amazon and Walmart are increasingly important in the outcome-based advertising conversation, and what this means for publishers and advertisers alike.
Drop us a note to learn more about how Permutive helps premium video businesses thrive in the new era of data collaboration.
You may be interested in
From scale to accountability: The new agency value equation
Learn MoreThe curation revolution: Rebuilding trust and transparency in programmatic
Learn MoreKeep going, there's more to uncover.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.
How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering...
How billions of audience opinions drive meaningful advertising performance for Ranker
Discover how Ranker leverages unique post-opinion consumption data and Permutive’s platform to drive meaningful advertiser performance and audience engagement.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with...
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...