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The power of publisher signals: The buy-side perspective
As third-party signal loss and privacy regulations reshaped the advertising landscape, advertisers faced increasing challenges in maintaining measurable campaign results. This panel explores how publisher signals and curated audiences emerged as the new currency within the advertising ecosystem, offering a powerful solution to fill the data gap left by diminishing third-party sources. Industry leaders discuss strategies for leveraging publisher-driven signals, highlighting their value in driving media spending and opening new growth opportunities.
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