How publishers leverage first-party data to drive direct advertising sales and improve campaign performance

Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance.

Join this session as publishers discuss the most significant forces to hit advertisers, including declining addressability and users opting-out of sharing their data.

Find out how publishers overcome these challenges and leave the session with knowledge of targeting 100% of your users, building relationships with advertisers through insights, and improving campaign performance via unique but scalable first-party data.