Posts by Robbert Van Der Pluijm
Digital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
Read MoreLivingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out
Adweek – Livingly Media has saved clients money on third-party data costs and improved scale and performance of campaigns.
Read MoreWhy post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
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