Posts by Robbert Van Der Pluijm
First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot
Ad Age – Why first-party data provides an incredibly rich and insightful view into a customer’s world.
Read MoreThe race is on for publishers and brands to leverage first-party data
Digital Content Next – Within the oncoming threats to data-driven marketing, there are opportunities for publishers and brands who have access to first-party data.
Read MoreTake charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
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