Posts by Robbert Van Der Pluijm
“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
What’s New in Publishing – 38% of publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data.
Read MorePublishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Read MoreWebinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
Read More