Posts by Robbert Van Der Pluijm
Brands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
Read MoreAdvertisers and publishers must work together to restore consumer trust
The Media Leader – Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue for advertisers and publishers.
Read MoreReedPop launches new Engage data platform
Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.
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