Posts by Robbert Van Der Pluijm
Restoring consumer trust through closer advertiser and publisher collaboration
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow Publisher Cohorts can create opportunities for proactive publishers
SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.
Read MoreRanker sees 4X revenue increase by partnering with Permutive
How Ranker created 1,000+ cohorts for in-session targeting across all browsers, resulting in 4X revenue.
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