In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, Lead Solutions Architect at Permutive, to discuss edge computing and how it compares to cloud computing technologies.
In the video David discusses:
- The challenges of central data processing involved with ad tech cloud computing solutions.
- The theory behind edge computing, some of its use cases, and how such techniques address the limitations of cloud computing.
- How edge computing can facilitate behavioural targeting in a privacy-first world.
Check out more episodes of Trader Talk TV on ExchangeWire including this episode where Permutive CEO, Joe Root Discusses ITP & It's Impact on the 3rd Party Cookie.