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The Data Maturity Curve for Publishers

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How to gain a competitive advantage and increase revenue with data

At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers.

Understand where you sit on the data maturity curve, and uncover:

  • Best practices to increase demand for your advertising.
  • Practical advice to increase inventory scale.
  • Strategies to increase inventory value.