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Permutive

The world's first real-time DMP

Permutive for publishing

If you’re not real-time, you’re losing…

Your actionable audience is shrinking fast as people spend less time, engage with your content offsite and on many different devices.

You know less, have less time to react, and can monetize fewer readers than ever before.

Permutive changes this. It will allow you to increase revenue and deepen engagement with more relevant, more valuable advertising, content, and commerce experiences.

Benefits

With Permutive you will:

Real-time

Increase audience size & ad-reach by up to 10x by capturing all users immediately on first visit, rather than having to analyze them overnight and wait for them to return.

Programmatic

Increase programmatic revenues by updating & selling segments in real-time, whilst the user is still in-session.

Single customer view

Create much richer segmentations by collecting and storing a huge amount of first party real-time behavior.

Cross-device and platform

Increase CTR by 50% with a customized user experience across all devices & platforms.

Third-party data

Increase dwell time and engagement by combining 1st & 3rd party data in real-time, using this insight to react to new & returning readers in different ways.

In-session

Increase retention by capturing users in-session before they churn. Increase revenue by driving activity at the point of intention.

Integrations

Permutive integrates in real-time with dozens of partners, including:

Doubleclick
Pubmatic
Rubicon
AOL
Freewheel
Quantcast
Nielsen
Gigya
IBM Watson
Maxmind
Optimizely