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How publishers can increase data-driven ad revenue

Watch the on-demand webinar here.

Tips for publishers, by publishers.

Join us as we sit down with Josh Peters, Director of Data Partnerships at BuzzFeed; Alexandra Bannerman, Senior Product Marketing Manager at Permutive; and Mindi Chahal, Head of Content at Digiday to discuss results and recommendations from recent research, including:

  • Why the impending death of third-party cookies is a positive for publishers
  • The move from open to private marketplaces
  • How BuzzFeed, Immediate Media, GroupM and OMD are dealing with anti-tracking browsers
  • What media buyers want, and how publishers can articulate their value
  • Seven core steps towards data-driven advertising revenue