Permutive’s CDI lets you make the data-driven decisions your business needs to grow diversified revenue. It eliminates the boundaries between your user data and powers real-time activation across revenue channels.
Your commercial teams have questions on cross-channel behaviour. Answer them instantly and accurately.
Free your data teams to focus on analysis rather than manual data stitching. They’ll deliver significantly more business value.
Send 200x less raw data to the cloud, and power your machine learning models more efficiently and accurately.
Personalize your site to show the right users the content and offers they are most likely to respond to.
Push boundaries with the edge
That’s what you get. Here’s how it happens. Our CDI unifies user data on our edge processing platform, bringing scale, accuracy and speed to your data.
Full event collection
Flexible SDKs and APIs collect every interaction a user has with you. Across all touchpoints, to create a full picture.
When a user takes an action, that data is attached to a consistent ID. For a holistic view across revenue channels.
The computation and aggregation is done locally on a user’s device. So you don’t have to send raw data back to the cloud.
With data processed on the device, your segmentation, modelling and activation can happen in milliseconds to target passerby traffic.
Permutive integrates in real-time with a host of partners.
Solving the future of publishing
With ad revenues dwindling publishers need to collect, analyze and activate user data to power new revenue channels like subscriptions, ecommerce and affiliates. Permutive's CDI solves specific publisher challenges to make this possible.
50%+ of a publisher’s users are on-site for just seconds monthly. If you take more than milliseconds to identify and activate them, they're gone.
Avoid data silos
Without a CDI in place, you risk your data being stuck between teams. And days of laborious and error prone stitching to get a complete user view.