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Platform for

Powering the future of targeted advertising on the Open Web

Advertiser reach doesn't have to disappear as third-party cookies do. Our Audience Platform connects you directly to publishers for a privacy-safe way to activate your full audience - authenticated or otherwise.

It’s time for a new targeting strategy.

Today, 40% of users on the Open Web are unreachable on Safari and Firefox. Tomorrow, Chrome will increase that to 95% – and this anonymous Open Web is where users will spend most of their time.

In this new world, you’ll need a new way to reach 100% of your users and monetise your data.

One streamlined point of access

Permutive’s Full Audience Platform gives you immediate access to all addressable Open Web consumers. Target across premium publishers with precision and scale, without compromising privacy or requiring third-party cookies.

You can connect with hundreds of publishers effortlessly via a single point of access for unparalleled audience data, insights, and full transparency.

Built on
edge computing
and designed for

Built for an ID-less world

Eliminate risk and stay true to the law with a platform architected for a world without universal identifiers.

Zero data leakage

Keep everyone's data safe, all the time. Match data for insight and activation without exposing it to publishers, or exposing user IDs in third-party systems.

Full data control

Advertiser data never exits the platform, so you maintain control over your data - all the way from insights through to activation.

Trusted partners

We’ve spent years helping publishers succeed with their first-party data, and we’ve got the tools and experience to do the same for you.

Unlock the value of your customer data.

→ Harmonise scaled targeting of standardized audiences across hundreds of premium publishers

→ Reach the full Open Web, not just the 5% of authenticated users

→ Use your own first-party data to match across publisher sites in a privacy-safe, secure environment

→ Scale your reach through end-to-end automation

→ Model on the edge for high-precision targeting

“We're shifting to an audience-first advertising strategy. But we want to do it the right way. What Permutive are doing is incredible.” Rachel Mervis, Global Programmatic Lead, Nestlé

With Permutive, advertisers benefit from:

Unmatched access

One unified platform for seamless audience targeting across hundreds of publishers.

Activation at scale

Reach 100% of users - anonymous and authenticated - without third-party cookies.

Edge processing

Unrivalled speed, accuracy and privacy, rich volumes of data, and models which update in milliseconds.

Years of expertise

Trusted partners for established, purpose-built technology, and first-party data strategy support.