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Second-party data


Duration: 30 minutes

In this session Cameron Draper and Jan Skowronski from Permutive Support walk-through the various ways you can use second-party data in the Permutive platform.

We get lots of questions from our customers about how they can inject advertiser data to specifically target these users. In this 30-minute video, we show you how to import second-party data, either from advertisers or your own data from a tool outside Permutive, and demonstrate how to use second-party data in segments and insights.

Watch now to learn:

  • What is second-party data
  • Tips for preparing data before import
  • Two common use cases
  • How to import second-party data
  • Using second-party data to build segments and target users

About Permutive’s Product Best Practices series
We’ve designed a regular program of product training sessions to help our clients get the most out of Permutive. These sessions are specifically designed for DMP users to answer common queries and help you learn about Permutive’s innovative features. There’ll be an opportunity to ask our support experts questions.