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A new era of first-party data

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An Advertising Week trends report.

The deprecation of cookies is looming, and first-party data is a major part of how advertising agencies are preparing for a cookieless future.

Eight experts in data science and advertising sat down at Permutive’s roundtable during Advertising Week Europe to discuss how agencies can leverage first-party data, and what the future holds for this space.

Download the report today to explore:

  • How agencies can leverage first-party data
  • The state of play today
  • Publisher, agency and brand needs in the new era
  • Where the true value in first-party data lies