An Advertising Week trends report.
The deprecation of cookies is looming, and first-party data is a major part of how advertising agencies are preparing for a cookieless future.
Eight experts in data science and advertising sat down at Permutive’s roundtable during Advertising Week Europe to discuss how agencies can leverage first-party data, and what the future holds for this space.
Download the report today to explore:
- How agencies can leverage first-party data
- The state of play today
- Publisher, agency and brand needs in the new era
- Where the true value in first-party data lies