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Entrepreneur Media
Unlocking scale and revenue

Watch the on-demand webinar here.

Tips by publishers, for publishers.

Date: On-demand webinar

Modern web browsing behaviour and third-party cookie deprecation both play havoc with traditional audience segmentation and targeting technologies. When Entrepreneur Media realized their existing data management platform wasn’t targeting up to 80% of their valuable audience for these reasons, they began the search for something new.

Join Michael Frazier from Entrepreneur Media and Permutive’s Kristy Schafer as they uncover Entrepreneur Media’s new approach to first-party data which delivered a 7.6x increase in scale and a 1094% ROI in two months.

During the webinar they discuss:

  • Entrepreneur Media’s new first-party data strategy
  • Why Entrepreneur Media switched DMP before their existing contract had ended
  • Steps you can take to maximize your own first-party data and increase the scale of your targetable inventory