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Third-party
cookie
calculator

Soon third-party cookies will no longer be available for audience targeting. Without that data your audiences won't hold the same value in the Open Marketplace (OMP). We've created this calculator to help you understand how much of your OMP revenue is at risk from this change.


Find out what's at risk with our interactive cookie calculator.

Monthly page views
How many page views does your website receive per month?

1 million 5 billion
20m

Percentage Open Marketplace (OMP)
What percentage of your inventory is sold on open marketplaces?

0% 100%
70%

Percentage traffic on Chrome
How much of your traffic comes from Chrome?

0% 100%
60%

Average Open Marketplace CPM
What is the average CPM you see from OMP?

$0 $200
$4

Company Size
How many people work at your company?

0 10,000+
99

Your annual revenue at risk:

Monthly targetable impressions on Chrome in OMP*

0

Total revenue at risk*

$0

* Calculations are approximated based on data entered by the user and averaged over a 12 month period.

Never undervalue your audience again

We’ve built a next-generation data platform built for tomorrow's privacy-first world. Want to discuss ways it can help increase your revenue and strengthen your first-party data strategy?

Permutive
makes it possible

8x

average increase in audience scale

4x

revenue from placements with first-party data

50%

growth in rebooking value

“Whatever you think you know about your product or audience, you haven't scratched the surface of what's possible” David Hayter, Programmatic, Data and Technology Director at The Stylist Group