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Watch the AdMonsters video here.

Business Insider in discussion with AdMonsters.

Before Chrome announced it was ending support for third-party tracking cookies, Insider Inc. was ahead of the curve, launching a bold new first-party data platform with great fanfare.

Now as the consequences of the cookie’s death become clear to advertisers—and the industry re-organizes in the wake of the pandemic ad spend slowdown—Chris Ryan from Insider Inc. shares how the company is improving campaign performance for advertisers using first-party data.

In this video from AdMonsters, you’ll learn:

  • The challenges in launching a brand new first-party data strategy
  • How to develop a flexible go-to-market strategy and empowering sales teams
  • Keys to informing advertisers about the value of first-party data and securing spend
  • How to measure the effectiveness of first-party data campaigns and demonstrate performance to client