Business Insider in discussion with AdMonsters.
Before Chrome announced it was ending support for third-party tracking cookies, Insider Inc. was ahead of the curve, launching a bold new first-party data platform with great fanfare.
Now as the consequences of the cookie’s death become clear to advertisers—and the industry re-organizes in the wake of the pandemic ad spend slowdown—Chris Ryan from Insider Inc. shares how the company is improving campaign performance for advertisers using first-party data.
In this video from AdMonsters, you’ll learn:
- The challenges in launching a brand new first-party data strategy
- How to develop a flexible go-to-market strategy and empowering sales teams
- Keys to informing advertisers about the value of first-party data and securing spend
- How to measure the effectiveness of first-party data campaigns and demonstrate performance to client