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Brandweek: Leveraging first-party data in the age of privacy

Elizabeth Brennan, Head of Advertiser Strategy, Permutive
Nov 11, 2021

The third-party data that advertisers use for targeting and insights are being phased out as privacy impacts digital advertising. This means the way data is used in advertising will change fundamentally and first-party will become the new gold standard.

In a keynote session at Brandweek, I shared insights into how brands can leverage and access insightful first-party data — if they know where to look for it and which partnerships to build.

Watch the full session to learn how to:

  1. Find and leverage first-party data 
  2. Build immunity to regulatory and browser changes 
  3. Create sophisticated targeting and marketing strategies today

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