How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering results in a privacy-first world.
Read MoreMeet Permutive’s Halo agents: infinitely scale direct buying
Past events & webinarsAgentic advertisingAI Meet Permutive’s Halo agents: infinitely scale direct buying Scaling direct sales and maximizing data collaboration requires intelligent action, not just dashboards. Watch how Permutive is driving revenue growth with the launch of Halo, our new agentic suite designed to enable infinite scaling across campaigns and publishers.
Read MoreThe Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
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