Turn insights into outcomes
Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Learn more
How Insider Inc is preparing for life after third-party cookies
Digiday – With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors.
The five pillars of edge computing
Information Age – Why do we need Edge computing? What is it? What are the advantages? The five pillars to edge computing provide the answers.
Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
MediaPost – Entrepreneur was able to increase its ROI 11x (or 1094%), two months after adopting Permutive as its data management platform and improving its audience targeting.
The MadTech Podcast: Anti-Trust, IDs, and the ICO
On this episode of ExchangeWire’s MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this episode: There is a growing list of…
“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech
WNIP – The realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem, and not just the vendors.
How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%
WNIP caught up Stylist Group’s Programmatic, Data and Technology Director, David Hayter, to get deeper insights into how the publisher has achieved this.
How BuzzFeed is sharing more content insights than ever before with its advertising partners
The Drum – BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue.
LADbible sees 160% digital ad revenue bump from monetizing social audience
Digiday – “It felt terrible to go into an agency and tell them we have 50 million unique users a month but we can only target 10% of them. We weren’t able to understand our own audiences on our owned and operated sites.” LADbible Group Head of programmatic Macauley Lowe explains to Digiday how they…
How female-focused publisher The Stylist Group doubled programmatic ad yields
Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”
Privacy comes first
This is a follow-up to my article in Admonsters “What is Edge Computing?” Privacy is now paramount and is fast becoming the single most important macro trend in adtech, one that will dominate the next decade. It can no longer be gamed: when the largest company in the world and the EU tells you to…
The state of the publisher industry
Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing Scale & Insights: To overcome third-party cookie blocking publishers…
Boosting publisher revenues through real-time data
What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root
The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.