Podcasts
Podcast: Meet Michael O’Grady, CFO, Permutive
Michael O’Grady’s finance strategic moment occurred in 2014 at higher-ed tech company Ellucian. Faced with transitioning from a traditional perpetual license model to a SaaS one, he identified the need for a unified approach across all business functions.
Read MoreAd targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
This Spotlight episode of The Rebooting Show, featuring Joe Root, CEO of Permutive, covers the loss of ad targeting signals, direct-sold advertising, and the shift in publisher incentives to build trust vs. build traffic.
Read MorePodcast: IAB UK Stay Engaged – It’s a match!
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative.
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