Guides & whitepapers
A new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Read MoreRelieving Data Deprecation and Identity Challenges
Guides & whitepapersIdentity Relieving Data Deprecation and Identity Challenges Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing,…
Read MoreMedia Moments 2020 Report
Guides & whitepapersAdvertisers Media Moments 2020 Report From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
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